Independent Financial Planning, Insurance & Wealth Management in Alberta
Earning your trust through comprehensive financial planning.
We're an Edmonton-based independent practice working with individuals, families, incorporated professionals, and business owners across Alberta — with the flexibility to meet in person or virtually, whichever fits your life.
A Different Kind of Financial Advice
Most people get their financial advice piecemeal — investments from one place, insurance from another, tax advice from their accountant, estate questions from a lawyer who never speaks to anyone else on the team. The pieces rarely fit together, and the cracks between them are where opportunities (and money) get lost.
We do things differently. As an independent Certified Financial Planner serving Alberta, we look at your full picture — cash flow, risk, investments, taxes, retirement, and estate — and build a written plan that ties it all together. We coordinate with your accountant and lawyer so everyone's pulling the same direction.
We don't sell you products you don't need. We use the right tools — including specific insurance solutions that have powerful tax and estate planning applications — to solve the actual problems in front of you.
Who We Help
Incorporated Professionals
Physicians, dentists, lawyers, engineers, and other incorporated professionals across Alberta. We focus on the strategies most accountants don't address: corporate-owned life insurance, Individual Pension Plans, Health Spending Accounts, and the integrated structures that turn your corporation into a long-term wealth tool.
Business Owners
From early-stage operators to established companies preparing for succession. We help with key person insurance, buy-sell agreements, group benefits, retention strategies, and corporate investment planning that doesn't tie up cash you need for the business.
Individuals & Families
Personal financial planning that goes beyond "what should I invest in." Cash flow, retirement projections, tax-smart withdrawal strategies, life and disability protection, estate planning, and the written plan most people have never actually had.
Professionals and Business Owners
What We Do
Comprehensive financial planning — written plans, retirement projections, cash flow analysis, regular reviews
Life insurance — term, whole life, and universal life, including corporate-owned strategies
Critical illness insurance — personal and corporate-owned, with return-of-premium options
Disability insurance — individual coverage and group plans
Long-term care insurance — for protecting retirement assets later in life
Health Spending Accounts (HSAs) — tax-efficient medical expense funding for incorporated professionals and businesses
Health and dental insurance — individual, family, and group plans
Group benefits — small business benefit packages
Travel insurance — single-trip, multi-trip, and snowbird coverage
Investment planning — segregated funds and referrals to discretionary portfolio managers for larger accounts
Individual Pension Plans (IPPs) — for incorporated professionals and business owners
Retirement planning — accumulation, decumulation, and tax-efficient income strategies
Tax-integrated strategy — using insurance and investment tools to reduce lifetime tax drag (we coordinate with your accountant; we don't replace them)
Estate planning support — beneficiary structuring, estate equalization, charitable giving strategies (we coordinate with your lawyer)
How We Meet
We're based in Edmonton and meet most often with clients here and across the surrounding area — St. Albert, Sherwood Park, Spruce Grove, and the broader capital region. In-person meetings happen wherever works for you: your home, your office, a coffee shop, or a quiet meeting space we arrange.
For clients elsewhere in Alberta — Calgary, Red Deer, Lethbridge, Medicine Hat, Fort McMurray, Grande Prairie, and beyond — we work primarily through secure virtual meetings. The advice is identical, the documents are shared securely, and there's no driving across the province for a one-hour conversation.
Most of our clients prefer a mix: virtual for routine reviews and quick questions, in-person for the bigger conversations. Whatever fits your life, we can make work.
About Trevor
Altruistic Wealth Management is led by Trevor Belanger, a Certified Financial Planner (CFP®) serving clients across Alberta since 2010. The practice was founded on a single belief: financial advice should always be in the client's best interest — not the advisor's, not the company's, not the product's.
That belief shaped everything about how Altruistic works today: independent, integrated, transparent, and always written down.
Read more about Trevor →
“Someone’s sitting in the shade today because someone planted a tree a long time ago.”
— Warren Buffett
"Genuine care and compassion"
"Having someone like Trevor working for you is such an immense asset and I only wish that I had the opportunity to make the switch sooner"
Ready to Talk?
If you've made it this far, you're probably either ready to have a conversation or close to it. Reach out and we'll set up a 30-minute meeting — virtual or in person, whichever works for you. No preparation needed, no obligation, no pitch.